From Apple to Disney & Netflix: What Great Brands Understand About Customer Experience
At the heart of digital experience design, we inspire elated users who love your offerings.
Experiences that Leave Lasting Impressions
When we think about great brands, we have a feeling associated with them. It’s from the experience they create.
Even if you’ve never interacted with them firsthand, you likely have an idea of what it’s like. Why? Because these brands consistently craft stories and experiences that stick.
So it goes beyond the products or services they offer. They stand out not only because of what they produce, but also how they deliver—through clear messaging, thoughtful design, and memorable moments that build connection and trust.
Customer-Centered Experience Designed Across Touchpoints
Take Apple, for example. Steve Jobs once said: “You’ve got to start with the customer experience and work backward to the technology.”
From products to their retail stores and customer service modeled after Ritz-Carlton, there’s intentional design to create a feeling of luxury that makes people feel confident, valued, and empowered at every step.
Similarly, Disney didn’t just build theme parks—it created immersive, magical experiences that made visitors feel transported into another world. From lighting to trash bins, every touchpoint is crafted to spark joy, reduce stress, and keep people coming back.
These brands didn’t just make things that look good—they delivered consistent, meaningful experiences across every interaction.
The Story of Netflix vs Blockbuster: The Importance of Experience Design
Remember Blockbuster? It once dominated movie rentals—until Netflix redefined the experience.
Blockbuster left customers frustrated: late fees, pressure to watch quickly, and no easy way to swap out a bad movie. And they did nothing to address those pain points.
Meanwhile, Netflix, a startup back then, stepped in, and delivered an enjoyable and hassle-free experience: no late fees, movies delivered to your door, freedom to watch whenever and switch movies anytime, and later, on-demand streaming, with even more options and convenience.
They understood every touchpoint matters. By simplifying the process and delivering a better experience, they reshaped expectations. And that won.
Where is Blockbuster now?
This is the power of thoughtful experience design: removing friction, solving real problems, and making your brand the obvious choice.
And that’s what experience design is all about.
An Elevated Experience that Addresses Pain Points Wins
The Netflix example shows that when you design around real needs, you not only attract more people—you keep them.
On the flip side, ignoring your users’ frustrations can quietly chip away at growth.
So don’t be a Blockbuster.
High Stakes of User Experience in the Digital World
Think a great digital experience is just for big brands with big budgets? Not at all.
While Apple, Disney, and other iconic brands set the bar, every business today needs to meet rising expectations.
In a digital-first world, how people experience your brand online—across screens and channels—can be the difference between growing or getting overlooked.
That’s why a strong online presence, shaped by compelling messaging and a frictionless experience, is more important than ever.
At Amata Media, we design custom websites that go beyond aesthetics. We focus on creating smooth, intuitive, and meaningful connected experiences that save you time without the tech hassle, and help people find you and trust you—so you can build a strong online presence that inspires loyalty.
Ever think about these?
How many opportunities for connection or growth are you missing out on by not having a clear, engaging, and trustworthy digital presence?
How much time are you wasting on things that your website could be handling automatically?
Ready to have a business asset that provides the best online experience?
Learn how we design sites that bring in customers and save you time, year after year.
